Essential Haircare
The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.
Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.
Sustainable Formulas
Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients— minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.
Sustainable Packaging
Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.